Clik here to view.
all publicity….etc? Seems so for the NSPCC….
Take one fake Facebook campaign….add rumours about the origin of the campaign being set up by paedophiles….add to the mix it is supposed to be for a charity that stops cruelty to children and you have...
View ArticleClik here to view.
bit quiet of late….
As you may or may not know, I’ve been off on maternity leave for the last twelve months giving birth to and looking after a gorgeous girlie called Zahra. The year has flown and last week, I found...
View ArticleClik here to view.
CIPR mentoring scheme launches – good news for the industry
The CIPR is piloting a national mentoring scheme for its members, starting in March 2011. The CIPR hopes the annual programme of one-to-one personal engagement will develop and coach PR...
View ArticleClik here to view.
it’s all just a big churn fest….
Churnalism or news? How PRs have taken over the media As press releases and hoax stories flood newsrooms, the Media Standards Trust has found a way to sift fact from fluff via Churnalism or news? How...
View ArticleClik here to view.
men on top?
There are far better things to be judged on than getting chosen to speak at an event, but it’s time women took a bigger role. via Male dominance still appears rife, even in digital PR | Opinion | New...
View ArticleClik here to view.
no assholes, no gunslingers….
The “keep it simple, stupid” guide to running a PR agency courtesy of David Brain. Good read. Filed under: PR Tagged: agency, management
View ArticleClik here to view.
a new conversation…..from the CIPR
Following on from the relaunched website last year, the CIPR is rolling out “The conversation” – a one-stop shop for blog posts and industry news pertinent to all things PR and can benefit PRs in the...
View ArticleClik here to view.
small business pr: a big opportunity but one size never fits all
When I pick up a shiny new top off the shop rail, nothing makes my heart sink faster than a “one size” label. Why? It never fits. You’re pretty much guaranteed either your boobs, your tummy or your...
View ArticleClik here to view.
PR pitching – 5 things you need to know before you start writing
1 – can you distil the brief and say it back to the prospect concisely? 2 – do you know who the prospect’s audience is, not just in broad terms but what they look like, where they shop, how they...
View ArticleClik here to view.
PR: if you start with tactics, you’ll probably stay there
Thanks for pitching our business……..you’re the winner! We loved your ideas, we loved your team but most importantly, we loved your strategy and how honest you were about how we needed to change……....
View Article
